MAD
A new art fair devoted to a wide range of contemporary art editions

A new, annual fair for limited art editions of all kinds, MAD will present, over a 3-day period, a wide spectrum of contemporary styles, from zines to rare objects: prints, multiples, artists’ books, videos, audio CDs, vinyls… Co-curated by Sylvie Boulanger, director of the cneai =, and printer-publisher Michael Woolworth, at the invitation by the maison rouge, MAD is proposing three days of talks and performances, as well as the first edition of Adagp’s Revelation prize for Young Talents in Artist’s Books.

Much more than a fair, MAD revolves around the figure of the publisher, the most independent and versatile actor in today's art world, taking over the entire space of the maison rouge, an institution dedicated to contemporary creation: 96 international publishers, selected for the quality of their prospectus; in an original, innovative setting designed by Roch Deniau, and with the support of La Réserve des arts.

During those three days, the fair will also feature the MAD TALKS program: a series of performances, conversations and panel discussions on editorial trends in contemporary art with artists, writers, printers, curators, publishers, graphic designers, dealers and collectors from around the world.